Why Your Business needs to think mobile to Stay Competitive

With the rise of Smartphone & Tablets increasingly small business needs to think about it mobile presence and the mobile customer experience. With mobile search now accounting for nearly 40% of all internet search and a recent study revealing that 49% of tablet and smartphone owners are using mobile apps to find local information, the pressure is on to satisfy this growing market. Mobile websites pages & mobile apps are quickly becoming a necessity for small businesses to stay competitive. The key functions of a mobile website or app are to directly generate income, to increase brand awareness and serve as a customer service channel that promotes your business. By adding portability and location targeting to busy consumers, mobile can support purchase transactions, deliver turn-by-turn driving directions, offer coupon deals and promote social media interactions. With one tap of the screen, a customer can call you directly resulting in actual customer engagement and commerce opportunities for your business. If you don’t have a mobile friendly website or app in place, you might be missing out on 49% of a potential client base. Step one for any business owner is to check the mobile experience for themselves. The next step is to think like your mobile customers: How to make you business more mobile friendly • Customer Interaction should be interactive, easy and engaging. Enable the customer to arrive at the service they want in the fewest number of taps. This can make a positive impression on new customers who will become repeat customers. Check with your web developer that the mobile plug- in has been activated for your website....

Windows XP-Less Than A Year Left!

Windows XP has been a robust Microsoft Operating system since it was launched 12 years ago. Amazingly almost 39% of Microsoft users are still on Window XP. So when Microsoft ceases support for Windows XP on April 8th 2014 what is likely to happen? After this date Microsoft will stop releasing patches and updates to the operating system which will increasingly make it venerable to hackers and viruses. So the Windows XP environment will slowly decline and become more susceptible to failure the longer you stay on it. It is also likely that new applications and hardware will not be made compatible with XP, so networking will become increasingly difficult and new peripherals impossible to connect. The good news is that the upgrade path is proven for most non enterprise sized customers with Windows 7 now with 45% of the market, which means most common applications and hardware are firmly supported. Windows 7 is also highly regarded as a faster more efficient processing system which means when you upgrade you should notice a performance increase, some say up to 15 times faster! Windows 8 is still in its infancy with a much smaller installed base. The different look and feel of Windows 8 has spooked many users to stay with the proven & traditional look of Windows 7. Unless you plan to synchronize on multiple devices it is difficult to see a compelling need to change. The reality is that Windows XP users will need to upgrade their operating system over the next 12 months to ensure that they will remain on a supported Microsoft platform , however business...