Is your current Technology supporting the goals of your Business?

As a business owner, how often do you use the phrase “time is money?” It’s certainly an accurate description of how we live and work today, yet this phrase should actually be attributed to Benjamin Franklin’s 1748 essay titled “Advice to a Young Tradesman.” Centuries have passed and this maxim is still true, although the young tradesman is now a small business owner empowered by the efficiencies of technology. Does Your Technology Support the “Time is Money” Viewpoint? Advances in technology have enabled small and local businesses to participate in the global marketplace by maximizing productivity; delivering enhanced communication capabilities; providing affordable e-marketing; and offering efficient customer service. It’s becoming increasingly common for small businesses to have user-friendly websites; online catalogs; call centers; customer relationship management tools (CRM); and streamlined inventory management systems. Technology is now primed to wring every ounce of efficiency and productivity out of a business to keep it one step ahead of the competition. Do You Have an IT Strategy That Delivers Efficiency and Accountability? When it comes to efficiency, how does your business really operate on a day-to-day basis? Do you have employees manually performing the same tasks over and over again? Are you still using accounting procedures that aren’t entirely efficient? Is someone still manually sending “welcome” e-mails to new clients? Can your staff access a shared calendar and project files? If you answered with a “not exactly” response to any of the above questions, then it’s time for your business to catch-up with technology by implementing some of these new IT strategies: Remote access is one of the greatest enhancements to increased...